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S.T.A.G.E. said:
Not without subsidizing the console's price. Perhaps the subsidy they used on the 360 didn't work, which is why they didn't employ it on the one. Sony tends to be the only company that would take a financial hit to make a console more affordable to their consumers.

We know they are not the only company that takes a financial hit on consoles. Why even make a statement like that?