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Correct me if I'm wrong on this one but the Sony player just released is likely to reflect its exact MSRP of $500 while the Toshiba HD-A20 which I believe your talking about can be had for just under $400 now and probably is at the point where it could and would cut prices even further going into the holiday season for those that need a step up in their player although if you technically want to count it I believe the Xbox360 player is capable of 1080p with a firmware update. Anyways in my opinion this war will most likely become irrelavant in the end it isn't like the Betamax versus VHS war your going to have comparable priced dual format players by the end of next year and if these really catch on I would expect the companies producing on either disk to go with whichever is cheaper for them to produce on.