A High cost AAA game that is in development for 3 years or so will cost about 65million...
The price of a game is $59.99, subtract about $28 of that for Shipping/Packaging/Retailer Profit ranges and Each game sold = $32 in Sony/developer pockets... AAA rated games can easily sell 2-3million at full price if they are actually good games.
That's $64-$96 million USD in Dev+Publisher hands.
So on average, a AAA title with a large development cost of $65Million, will need to sell about 2 million at full price to break even. Any further sales are straight profit.
And this is for a game with huge development costs...like Uncharted or Halo. And we all know those games sell at least 3 million at full price. It's a very hefty profit margin.
Cliff is talking out his ass because his favorite company is shit.
...uhh...ill just put my favorite quote of all time here.
"Welcome to Pain, the second of three...You have dealt the first...now deal with me!!"
