I actually agree with Cliff and what Microsoft are doing with DRM.
I won't buy the console, but I agree with their stance, I just think that there could be a middle ground rather than taking such a strict stance.
DRM already exists anyway for games you buy from Xbox Live or PSN. These companies need to find a way to make purchasing these games more attractive.
For example, lets say a game at launch retails at $45 instead of $60. That to me would be an acceptable environment to implement DRM.