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Kasz216 said:

 

In general too it's more an issue of what the whole thing represents, which is AMD essentially trying to go where they think intel doesn't want to be.  That's more or less what their whole APU line is about.


Another way to look at it is AMD will compete against Intel where Intel is at it's weakest, Intels "Decelerator" graphics have been the bane of PC gaming for decades, nothing has changed in that regard with Ivy Bridge/Haswell graphics either.
Still relatively poor Drivers, Image quality and performance.

Another example was the on-die memory controller and 64bit support that AMD adopted early into the Opteron, which ended up being massive a boon in the server space. - Because that's where Intel was at it's weakest at that time and AMD profited big time out of that.
It would probably make sense for a company like AMD to target Intels weakness's, they can have the largest possible impact with minimal resources spent.



--::{PC Gaming Master Race}::--