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The consoles sold is only one aspect of a generation. Making money is all that matters. The Wii may have 100 million units sold, but it also has an infamously low attach rate. The PS3 has a notably higher one than the 360, so Sony probably made more money than Microsoft this generation. 

But then Nintendo made profit on hardware sales, so who knows if the PS3 or the Wii made more money. It's just definitely Microsoft in last.