Nvidia come out swinging for the PC at E3: “the PC is the most powerful gaming platform out there”

[mjk45]

Kasz216 said:

mjk45 said:

Seems the reason that Nvidia is going all out is they don't like the fact that amd is getting publicity by being manufacturer of choice in the consoles and so they go from the president saying we love working with Sony and it's been great and benificial for both parties and we see a long term partership ,to we don't want your stinking consoles .

You can bet if they had their tech in either PS4 or XBone the tune would be very different , and a we can't meet your requirements becomes spun into we didn't want to do it , where the reality seems to be Nvidia really didn't have a design that ticked off all the directional needs of the next gen consoles to match amd's apu road map and unified memory design ,and because no one likes to look as if they couldn't compete at a certain point , even if that just comes about by not having like your opponent a x86 licence to make things easier and thus having a different focus.
So really it's Nvidia trying to tell the world it was them declining rather than any thing done better by amd that got them into the consoles.

Nvidia has APUs(Fancy word for ARMs) and Unified memory architecture... why do people keep thinking they don't?

Nvidia's videogame revenue was extremely disapointing last gen, they just didn't want to chase after the low ass margins the consoles provide, let alone at the even lower margins that AMD were offering because well....

AMD is desperate.   They lost a billion dollar last year.

 

Really AMD's situation mirrors Sony, (Right up to selling their headquarters) except Sony has the advantages of being on the top in their field at one point and having good profitable buisnsesses.

Well, and Sony actually moved their headquareters after they sold the building, they weren't desperate enough to sell their offices then just lease those exact same offices from the company who bought them.  That's just... really bad.

http://arstechnica.com/business/2013/04/the-rise-and-fall-of-amd-how-an-underdog-stuck-it-to-intel/

http://arstechnica.com/business/2013/04/amd-on-ropes-from-the-top-of-the-mountain-to-the-deepest-valleys/3/  (to skip to the console part)

This is something people who are coming in from consoles might not know but... really this is a last chance gamble for AMD.

 

I think they're REALLY hoping somehow the Xbox One becomes huge as a TV Box.

At the time they didn't have anything similar to  amd's apu / hsa design far enough developed to match amd's offering only  tegra , recently they said maxwell will be their  first gpu to use system ram , so yes they didn't have anything to match and are playing catch up it happens ,  both sides have been ahead in certain areas over the years ,also I agree  amd needed it more than Nvidia  ,still if Nvidia had something to compete they could have cut their rival off at the knees denying them  much neeeded income , about selling property and leasing it back it happens all the time .