Most people on this thread forget one thing.
Naughty Dog developed the game but they are not a distributor.
Sony distributed the game and the distributor is the one in charge of marketing and advertiser ( you pay the distributor a fee and they like actually do something for that fee..).
What that means is that Naughty Dog cut per game sold is probably smaller than the 24$ or so that some have been speculating due to distributors costs but they did not have to cover advertising fees...








