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Most people on this thread forget one thing.

Naughty Dog developed the game but they are not a distributor.
Sony distributed the game and the distributor is the one in charge of marketing and advertiser ( you pay the distributor a fee and they like actually do something for that fee..).

What that means is that Naughty Dog cut per game sold is probably smaller than the 24$ or so that some have been speculating due to distributors costs but they did not have to cover advertising fees...



PS3-Xbox360 gap : 1.5 millions and going up in PS3 favor !

PS3-Wii gap : 20 millions and going down !