| tombi123 said: I saw a TV add for Zack and Wiki the other day. Why would they advertise such a niche game if it costs so much to advertise. |
Perhaps they made use of Local Advertising?
All I can tell you is that national advertising is going to cost you a LOT in the US. Maybe it's cheaper in England I don't know.
I've only worked with US advertising.
Either way the cost of advertising in the UK isn't important since we know the exact price they spent on it. 1 Million pounds.
Well actually if we knew how much a 30 second add in the UK cost we could guesstimate the difference.
Edit: Actually yeah it does seem a lot cheaper... on the high end anyway.
http://www.guardian.co.uk/media/2007/nov/22/advertising.itv
This article says that England not making it to the Rugby world cup will cost one station 10-15 million pounds in advertising, about 20-30 million dollars.
In 2007 the superbowl brought in 151.5 Million dollars. So that one game brought in around 75 million pounds.
