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tombi123 said:
Kasz216 said:

They spent 1 million pounds on UK advertising.

That would be 2 Million Dollars. Just for the UK.

Also american advertising is much much more expensive.

By your calculations they spent around 40 million total. Not counting distribution costs... or the VAT. Which is an inclusive tax.

So even if you got half of what the game cost in america you wouldn't get half of that thanks to the massive VAT price.

Also... you are massivly lowballing it.


Well then lets double the advertising costs to $16M (very unlikely it was that high) that still leaves $3,650,000 profit, plus the $1,350,000 profit they are making each week.

When all is said and done, Uncharted will probably be at 2M. 2M multiply $30 = $60M take away $36M, leaves $24M profit.


I'm tellin ya. Advertising likely cost MORE then game development. You are still lowballing advertisement costs.

Keep in mind that for the average game advertising = half development budget.

That includes games like Chicken shoot, Anubis, Ninjabread man... whatever.

There is much more virtually 0 advertising cost games that don't even spend 5% on advertising then there are big games that get TV ads.

If it makes money it's likely only going to be due to it's first party relationship.