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Former Epic Games designer Cliff Bleszinski has been on something of a Twitter crusade lately, stating that the used games and AAA markets cannot co-exist while big budget games cost so much to make. Bleszinski has now suggested that Sony does have anti-used measures up its sleeve, and is using outrage over Microsoft’s Xbox One policies as a free PR tactic.

Before venturing further, you can play catch-up on Bleszinski’s series of tweets regarding triple-a production and used games here.

Now, the designer has suggested on Twitter that given the cost of blockbuster games, Sony simply must have a similar strategy to Microsoft’s in the works:

Cliff Bleszinski

You cannot have game and marketing budgets this high while also having used and rental games existing. The numbers do NOT work people.

Cliff Bleszinski

I'd bet Sony has some similar stuff up their sleeves they're just playing on the internet outrage for free PR. You're all being played!

Cliff Bleszinski

Sony just bought us dinner.