Nvidia come out swinging for the PC at E3: “the PC is the most powerful gaming platform out there”

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iron_megalith said:

A pc rig won't keep up for 10 years as well so goodluck with that. Also there's a difference with paying a huge ammount of money in one go than paying in terms. The latter is more manageable as you don't splurge your money right away.

So no... PC is still more expensive to build not to mention researching individual good parts which is quite a hassle for general consumers.

But really nothing really beats PC in performance. You just need to be stinking rich to keep up with it.

Well, the PC rig won't certainly slow down.

The Quad-Core Core 2 was released in 2006, that's 7 years ago and as CPU's go can still run everything you throw at it with a little overclocking. (Another 3 years ain't that far away with slowing of technology in the CPU space!)
If all you did was drop in a new graphics card every 3-4 odd years, it would play all games perfectly fine, with settings higher than the consoles could ever dream of.
It certainly wouldn't be inferior in any way, shape or form.

The origional outlay is a little bit pricier, but if you play your cards right it can end up being significantly cheaper than console gaming. And hey, at-least the consumer has a choice!
I actually had a Core 2 Quad Q6600 years ago, gave it to my grandfather and I still occassionally fire up big demanding AAA games on it when I'm over there, granted it only has a Radeon 6970 at the moment, not a bad 7 year old rig, still lots of life in it yet.