Nintendo already went another route, they don't care.
Sony is the one who is still going most the pure gaming machine route.
MS is going for entertainment box, they will still get many people onto the boat with kinect and stuff, but gamers will wait for big exclusives. If they wait at all it is.
You could say that MS is battling at two fronts against Sony and maybe Apple. They already lost one front, but not these two wars ;)







