Seems the reason that Nvidia is going all out is they don't like the fact that amd is getting publicity by being manufacturer of choice in the consoles and so they go from the president saying we love working with Sony and it's been great and benificial for both parties and we see a long term partership ,to we don't want your stinking consoles .
You can bet if they had their tech in either PS4 or XBone the tune would be very different , and a we can't meet your requirements becomes spun into we didn't want to do it , where the reality seems to be Nvidia really didn't have a design that ticked off all the directional needs of the next gen consoles to match amd's apu road map and unified memory design ,and because no one likes to look as if they couldn't compete at a certain point , even if that just comes about by not having like your opponent a x86 licence to make things easier and thus having a different focus.
So really it's Nvidia trying to tell the world it was them declining rather than any thing done better by amd that got them into the consoles.
Research shows Video games help make you smarter, so why am I an idiot
