Kasz216 on 24 February 2008
| PooperScooper said: Where are you guys getting your figures from? Please tell me. I worked for a company who refused to do movie commercials because each ad would have cost them 2,000 dollars..... In Detroit area.... it was a huge arguement which way of advertising saved them the most money and brought in the most money. |
That's what is called a "Local add". There are 2 local adds for every 4 national adds on tvs. A local add is only going to reach the users of one broadcasting "station". It's not going to reach many people at all... and that's why big companys usually avoid them and only local companies use local adds. (Unless they've payed a lot of money for a consumer psychology study to see where they should advertise.)
We're talking national adds here that the big companies use to reach people. That's what big companies like Sony use.
