HappySqurriel on 24 February 2008
Sony sacrificed a well known brand, lost several Billion dollars, greatly reduced a long term revenue stream in order to establish a format they have to share the revenue stream from which won't be important for (at least) 5 years at which point it will be in direct competition with the emerging downloadable content market.
Realistically, I think the losses they face from the reduction of the Playstation brand are (at best) balanced out by the gains from Blu-Ray; I do not believe that Sony expected this trade-off and I expect their management believed their own hype and thought the PS3 would be popular regardless of the price.
