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Having worked in retail, I can tell you black friday would be a horrible time to launch a console.

First of all, obviously stores have a lot of sales going on, making a console launch a minor part of the day. That means employees will be very busy, not able to answer questions or attch accessories or anything to the console. Also, if a product isnt where it is supposed to be, good luck finding it on black friday.

Then there is the fact that stores will be so full of products that they may not even be able to hold a full shipment of a new console, or the games/accessories. Stores dont even take new movies on thanksgiving week, that is how full they are.

Basically, launching on black friday is stupid. The first ps4 shipment will sell out immediately no matter what day it comes out. It should have a dedicated event that will allow the store to focus on the product rather than an after thought like it would be on black friday.