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sniper989 said:
is to be expected, very slow week & state of decay had a fair amount of hype behind it.

You must be thinking of another Zombie game:

This was you. We did not have an ad budget. We didn’t have a physical copy to load onto shelves, no worldwide multimedia push, no studio reputation with millions of followers. All we had was what we believed was a great game and a great community. And make no mistake, a solid game is not enough, not in 2013. Plenty of great games wither away in obscurity. This train got rolling because you got out and pushed.

http://undeadlabs.com/2013/06/news/breaking-records/