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@ http://news.bbc.co.uk/1/hi/business/6718145.stm

"The BDP-S300 now costs $499 - half what the firm's first Blu-ray player cost at its launch six months ago."

 So, if they now have a stand alone BR player for $100 less than the PS3, when will we see the first PS3 price cut? I am betting this holiday sales period.