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http://www.gamespot.com/e3/ubisoft-ceo-says-used-games-good-for-industry-6409608/
^ Interesting back pedaling here.

I would like to see hard facts in what you're saying.

I wonder what you'll concede to have taken away from your own rights once this proves not to be the problem and that the business model is still broken. But hey, go ahead, who cares about principles and rights anymore, no?