Personally, I don't think this will do that much for Microsoft. I expect GTA IV to sell like most multi-platform games - higher sales on the 360 but proportionally the same when you look at the installed base. It'll probably look a lot like Call of Duty 4, only with higher numbers.
That $50 million that Microsoft spent will only look like a good investment if they sell enough of the DLC to make a profit - which is entirely plausible considering the popularity of GTA. Now if only Microsoft would stop using those stupid fucking points and just let me buy that stuff straight-out.
Actually, I'm kinda torn on GTA IV. I hate the way Microsoft is going about this, paying money to make one version inferior. It bugs the hell out of me and I kinda want to buy the PS3 version just to spite them. Additionally, both of my roommates own PS3s but no 360s. If I want to play the MP aspect of the game with them, I'd have to get the PS3 version... at the same time, it seems likely to me that if one version performs better than the other, then it'll be the 360 version. And that's what'll probably make my choice for me.
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