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You go with the console that sells better.

Right now that $100 more expensive price tag and anti-used stance is not helping MS at all.
The only way MS can come back is by taking a hit and going $399 to match Sony and/or have some insanely aggressive marketing (which is possible).

Only good news I've seen is Amazon pre-orders will probably be sold out in the next few days (for the XB1)



It's just that simple.