Oh I've heard of inflation. But ps3 had an expensive optical drive in it. People won't pay the premium. There's a reason games retail prices don't go up with inflation either. £299 is the spot where people will buy.
BTW that UK price is $635.
Its also launching to a poorer economy than the ps3 where take home salary is lower than it was in 2007 and people have less disposable income. This will not sell at this price plain and simple. Ps3 got a price cut within 6 months of launch.








