That 360 owners are already invested in Live, with gamerscores, achievements, and friend lists.
Kinect 2.0 will impress a lot of people, even if it's with concept videos. The XO will be the choice of casuals in the western market.
The XO will be the preferred choice for those gamers who are heavily invested in television.
The XO will have a major advantage in marketing dollars.
Online multiplayer games which use Microsoft's cloud solution might possibly be better on XO, though I'm not sure that will work out right away.








