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We will soon see. MS has control over what pricing the first party games are set at. Now I believe they will be full price at launch of course but I can see a scenario when the first party games become cheaper quicker for the digital downloads as opposed to the physical copies. Third party games MS has no control over so they will most likely rip you off regardless. They are only cheaper on PC because nobody on PC wants to pay ridiculous prices. COD is the biggest culprit. MW3 is still $50-$60 on Steam. Obviously Activision doesn't care because they sell so many copies on consoles. If people would refuse to stop snatching up certain games day 1 then we could see prices being more competitive.