Xbox One: Microsoft Doing “Reputation Management” For Negative Criticism?

[ArnoldRimmer]

To be fair, most big companies use PR agencies and sock puppets when a situation becomes too bad.

At least when the public opinion becomes too negative, the company's so called "useful idiots" (the people often referred to as "fanboys") are not enough and they hire professional companies to address this. They use all the social networks, write overwhelmingly positive reviews on sites like Amazon, try to manipulate every poll they can find etc. And from the company's economical point of view, this is indeed highly effective.

Do we have such people on vgchartz too? I'd be very surprised if not, because a basic sock puppet identify doesn't take much time. Think of a user like selnor. It seemed like most of his activity is/was simply creating new threads whenever there was a positive media report on something Microsoft-related, in which case he'd simply copy-and-paste the original text. Something like this takes very little time, one could easily post the same propaganda on multiple sites within minutes.
I don't claim that selnor was indeed a Microsoft sock puppet btw. His behaviour and opinions were so one-sided and predictable that many people believed he was affiliated with Microsoft in some way, while a professional sock-puppet would probably try harder to avoid that impression. I just wanted to point out how few time a single sock puppet identity would require.