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ironmanDX said:

Many people, devs, publishers whatever have said the same about second hand being a problem.

www.gamesindustry.biz/articles/2013-04-17-bethesda-vp-used-games-are-absolutely-a-concern

EB here in Australia have a rewards system that rewards you more for buying second hand games and trading in.

https://www.ebgames.com.au/EBWorld/about

It's a problem.

Then why do they give these stores the preorder bonuses that you can't even get when you buy Digital?

If they were to match and/or beat retail with digital then used games wouldn't be a problem. Still fault falls on the Publishers