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I personally know three people in PR who do this for a living on all types of interactive and social media, for all types of products and services and political organizations. It's Marketing 101 in the internet era.

This is NOT news. They all do it. It's called AstroTurfing -- as in planting fake "grassroots" movements online to forward your product (or take down a competitor a notch.)



Can't we all just get along and play our games in peace?