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disolitude on 05 June 2013
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kitler53 said:
disolitude said:
..

Youre right...Microsoft didnt openly say this. This article is written with an assumption that Xbox One is geared towards becoming "The One" and it voices the concerns that cable companies are dealing with when going digital. The writer writes for Brightcove which is one of the largest online video content distribution platforms and probably has his own agenda and knowledge of this matter...

So essentially Microsoft may not do any of this at all. However Microsoft should know the issues and concerns with bringing cable to digital and the shortcomings of other services provided. None of the current IP TV solutions behave like TV people are used to and love. They all behave like PCs and browsers playing TV shows and movies...Microsoft has all the tools to change that. 

If this becomes the focus for Microsoft, it will not happen and be great overnight. When Xbox launches it is quite possible that a search like "Xbox watch funny videos" will not generate any results. However with Kinect, Bing listening and recording user data, and if other users keep searching similar things...a year later Xbox One can learn to show funny videos when someone searches with that phrase.  


..well i'm no expert by you listed a bunch of issues with apple TV and google tv a couple of posts back.  it's my understanding that apple/google don't want it to behave like that but that the content providers are blocking it from happening.  kind of like how i can watch full episodes of the daily show on my PC but it is blocked on iphone/ipad/andriod and i'll assume windows phone too.

anyways, what you've layed out there is something i would actually want unlike what MS has presented so far.  i'm just not sure MS has any better chance of succeeding when the content providers are afraid of digital.   i dunno, maybe MS can pull an apple/itunes moment but it took forever for the music industry to change.  and right now the tv industry is in now where near as bad shape as the music industry was so they have less motivation to change.

 

edit:  actually, you said it far better than i did/can.  

Working for an online department of a large cable company ive been able to see the disconnect between cable TV and online video consumption first hand.  Both have a different monetization model and they often clash in terms of interests and frankly, its very hard to move forward with technology and not step on someones toes. And with all that happening behind the scenes, users are stuck in the middle...

I will comment on the last part...

The difference between what Microsoft is doing and what everyone esle is doing is this:

Apple, Google, Rokku...they all want cable to become IP based. Their offerings are all primarily IP based, with live TV inserted on the side. This does not work for cable companies for several reasons. Online advertising revenue model and TV are drastically different. There tools are totally different, people who do those jobs don't have the same skillsets, technology to deliver videos and stich ads is different... Most cable companies don't have the rights to show the new episode or sports event that airs on TV more than once in the first 7 days. This doesn't work as IPTV...it needs to be linear.

This solution would be allowing cable work the same way as usual and slowly transition to IPTV. Linear stream through cable service would still be how their content is delivered through a subscription which you would have to pay for...however that would integrated with IP TV and other types of video streaming seamlessly to a user. They wouldn't see a difference between..."Xbox watch NHL Playoffs" and "Xbox watch epic fail videos"...despite the fact one is live, and coming from NBC sports channel through cable and the other is coming from IP based streaming service like Youtube.