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hmm, well I suppose the Xbox One will try to convince people to watch TV live and this is a huge problem for TV networks right now in the states, since more and more people are watching their favorite TV shows online, or through their DVR and thus advertisers are paying less for ad spots during TV shows. Also advertisers would pay a HUGE amount of money to get to the male 18-34 audience since that is the demographic that watches the least TV (excluding sports).



    

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