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Goatseye said:
AnthonyW86 said:
Completely the opposite really. If they undercut retail prices systematically retailers will go berserk, and you still need retailers to sell your consoles.

Isn't that price fixing?


Only if you say it out loud. If your online pricing structure just happens to protect the sales of your retail partners... well, that's good business (until you no longer need your retail partners).



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