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What is the cost to attend E3 2013?

Expo Pass 3-day Show Floor Pass $795 ($995 after 4/29/13)

Industry Pass 3-day Show Floor Pass FREE (Not available after 4/29/13) Industry Pass is available to qualified Interactive Entertainment Industry Professionals ONLY.

I don't know how you guys can afford it. Its kind of pricy for 3 day event. I would be interested, but I'm not going to pay 1k for this event.

 

Edit. I had to add more stuff because I hit spacebar and it posted without all the stuff I wanted to say.