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They could be interchanging Sony for the BDA, much like most articles concerning the format war do. Considering the fact that Matsushita (Panasonic) has more to gain from a Blu-Ray victory than Sony does, and considering the fact that they are by far the largest CE in Japan, it's more likely that they paid the $400 mil. than Sony.

Actually, it's more likely that many companies from the BDA contributed to the $400 mil.

That is assuming that these reports of a payoff are correct.