This E3 already near, what is the thing you most fear that your preferred company's competitor will do?

[ironmanDX]

Probably for Sony, it would be price. They said they will not take a big loss like they did with the PS4 but the PS4 will be a lot cheaper to manufacture. If they undercut the Xbox ONE by a big margin, say $100, it could be worrisome for Microsoft's efforts in Europe.

The chances of it happening are slim but, you never know!