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Having an always on microphone/camera in your living room connected to the internet is nothing new?
I thought that was what the uproar was about. Not about it logging your video consumption.

This patent was merely ridiculed. Say Mc Donalds to end commercial, hold up a Dorito's bag for gamer score.

Anyway can't wait to Google something, then have a commercial pop up about it on my xbox one 5 minutes later. Technology yay. How far can we go. Are we going to get personalized commercials in the future. "The next selection was made for you since your dad's birthday is coming up and he was recently browsing for sex swings, nod yes to order now"