thranx on 29 May 2013
| Fayceless said: I seriously question their logic here. They make the rather odd assumption that people will spend more money on games if the price is lower. I seriously doubt that. The only way the amount of money going into the market changes is if they reach a more broad audience or eliminate used games sales (lowering the amount of money in the market) But the big reason it will never happen is this: In order to make up for that price drop, every game would have to sell 50% MORE units to make up that money. Also, you have to take into account the unchanging cost of materials, packaging, shipping, that goes into each individual unit. A 33% price drop cuts into profit margins, even if you move 50% more games to make up for it. If the cost is $4 per unit - what I could find online, that means a game has to sell nearly 60% more in order to make up the difference. Does anyone believe GTA IV or Super Mario Galaxy could have sold 16 million copies at $40? I certainly don't. Publishers won't go for it because they won't benefit from it, it will only harm them. |
Its not odd at all. Its a very real and common practice for retail, because it works.
