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Just because it's not a "new practice", to invade our personal lives through technology to gain insight into our consumer habits, doesn't make it a good thing. When people don't know about it, they are less likely to gripe about it. But if more people were aware, they would take issue with it. So to say "Google does it, and Amazon does it" doesn't make it ok. It's still a terrible invasion of privacy and you SHOULD be upset that it goes on. And you SHOULD take note of who/what companies use these practice and do all that you can to avoid it. Plain and simple.