18.6% profits up if no used games and a 33% price cut

[thranx]

For those asking how they got their numbers

"For the study, released in December 2012, Masakazu Ishihara of the New York University Stern School of Business and Andrew Ching of the University of Toronto's Rotman School of Management pulled Japanese sales information from several sources, including weekly Famitsu rankings, and weekly average retail and resale values.
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I think it would work. More people are willing to shell out 40$ bucks for a game than $60. Steam has really proven you can get more profit with a lower price point. Software is best sold at low prices with high volumes. Its good for games with online to sell more upfront and sell more total. Hopefully they do ban used games in some way they also lower prices or have frequent sales