Sounds kinda like the blue ocean strategy of the Wii.
Except the Wii was trying to bring games to non-gamers. XBone is trying to bring better TV to non-gamers.

"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.







