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Sounds kinda like the blue ocean strategy of the Wii.

Except the Wii was trying to bring games to non-gamers. XBone is trying to bring better TV to non-gamers.



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.