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I always find it amusing when people use a race as a metaphor for the total sales of consoles as a way of saying when it ends.
Saying the sales don't matter because "the race is over" only shows them trying to hard to fit it into the metaphor. Sales aren't a race in the sense of having once someone "wins" its over. Sales don't have a time limit. Sales can happen with several products on the market at the same time.

When comparing total sales, they end when the last thing you are comparing isn't selling a meaningful amount anymore. Otherwise it's just a total as of a certain time.