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IF Apple enters the console war, they couldn't just release the iGame and hope it sells. Apple is NOT a proven brand in gaming. Any portable system they release will probably be marketed as an iPod with more gaming capabilities. I also don't see anyone beyond the people already supporting iPod games (a few big companies and some indies), meaning that they just won't have enough support to succeed at all. They would need to buy out some big companies in the industry (Sega probably).