The best part about it is that it's free.
I knew they had something in the works to help developers make games on the PS3 after a lot of those weiner-ish ports were released.
One interesting fact is that they are indirectly helping develop for other platforms as well.
http://www.youtube.com/watch?v=iyLhpUPNPIs
360 IS OPERATIONAL AFTER 37 DAYS!