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 The campaign has already gotten lots of support from Sony officials such as Scott Rohde PlayStation Software Product Development Head for Sony Worldwide Studios America, John Koller, the head of Sony Hardware Marketing, Sony senior business development manager Shadid Kamal Ahmed,Also tons of big journalist such as Destructoid's Jim Sterling and  Jason Schreier. Confirmed on their twitters.So if you don't wont Sony going the route MS is going with the XBONE(having to install every game to the harddrive and linking the game to one Xbox and charging full price/fee for a used game)

Than you should let your voice be heard by tweeting. #PS4NoDRM #PS4USEDGAMES

My biggest piece of advice is be respectful. They aren't likely to finish a tweet in all caps threatening them. 

Shuhei Yoshida (president of worldwide studios) @yosp (easily the highest level person on twitter and quite accessible)

John Koller (head of hardware marketing) @jpkoller (dude has like 150 followers - heh)

Guy Longworth (senior vice president PlayStation Brand Marketing) @luckylongworth

Scott Rohde (PlayStation Software Product Development Head for Sony Worldwide Studios America) @rohdescott

****NEW*** Adam Boynes (Publisher and developer relations at Sony) @amboynes

****NEW*** Shahid Kamal Ahmad (third party relations, europe) @shahidkamal

****New*** Nick Accordino (SCEA ISD A. Producer) @nikoro

#PS4NoDRM #PS4USEDGAMES  are the hashtags being used

the original thread called "Is Sony listening? Let them know... #PS4NoDRM #PS4USEDGAMES" can be seen on Neogaf forums.