HappySqurriel said:
I wasn't (necessarily) suggesting that one game performed dramatically worse than the other, just that one of the main ways to measure the success of the game demonstrates greater performance from Red Steel ... The main unanswered question with the analysis you provided is what were the expenses of marketing. My personal impression is that Red Steel had a much shorter campaign (a couple of weeks surrounding launch whereas Uncharted has had months of advertisements), Red Steel had worse spots (CSI reruns on spike as compared with primetime television on fox), and the quality of production on Red Steels advertisments was much lower. I don't think I could provide a decent estimate for the difference in total cost, but I do know that a national spot on a lesser channel like spike durring a less than ideal timeslot can be as little as 1% of the cost of a national primetime slot on a major network. |
You didn't try to say that one game performed drastically worse than the other, but shams certainly did. This is why I was keeping all of the old text in my replies ;)
I also don't know how much advertising for Uncharted was. I am entirely unaware how long ad campaigns for either game were, as I avoid television wherever possible. I don't know, and don't know enough about advertising that I'll speculate.
