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I certainly wouldn't say that a reasonably long development cycle is "dishonest", nor "unprofitable". Nintendo for example often pushes release dates back, especially when it comes to Zelda, to make sure the games are as polished as possible. And they usually still sell millions. Same with Final Fantasy. Though, to be sure, they spent way too much money making FFXIII, for an end product that was, honestly, all flash and very little real substance.

They might want to rethink THAT part of the strategy from here on out.