For a large part of the regular casual audience.
America = Shooters/Sports games.
Europe = Fifa/Racing games.
Xbox has established itself as the Madden Box in the same way that Playstation is the FIFA box.
People will buy the system they can play Madden/Fifa with their friends.
Their friends who buy first will assume that will be the brand of the console they played vs their friends last time.
This is why Microsoft went out of their way to get exlusive NFL and FIFA content.








