Non Sequor on 22 February 2008
I'm pretty sure this is without the cost of marketing. The only information on Uncharted's marketing budget I can find is that they spent 1 million pounds in the UK. The UK has roughly one tenth of the PS3's userbase so it's safe to assume that Sony spent somewhere between $10m and $20m on marketing worldwide.
Also, keep in mind it's more than just making money. It's about the rate of return on your investment. It's very unlikely that Sony will get more than a 2% return on their investment even if Uncharted has long legs.
Keep in mind that a 5 year US Treasury note will give you at least 2.5% (it depends on the market price when you buy one, but the average rate has been 4.5% over the last 10 years) with no risk.
"Ho! Haha! Guard! Turn! Parry! Dodge! Spin! Ha! Thrust!" -- Daffy Duck
