Akvod said:
Again, I just find your objections poiness. Getting rid of the y axis labels wouldn't have done anything, and not having the various variables I had would have made my point unclear (different attributes contribute to WTP differently for customer). If I had no y axis labels, and have multiple variables without labels and just said "for example, RAM might mean a lot to gamers, but almost nothing for non-gamers" it would be the same exact thing, with the same problems.
Do me a favor. Whip up a visual that conveys my point in a really simple and intuitive way, that is also not deceptive. Show me what you mean. |
Here's the thing. I wouldn't whip up a visual that conveys your point.
Not having defined a defined axis better, but still considered problematic, deceptivie and is something staticians wouldn't do. I wouldn't do it because I specifically have been trained and retrained to never do that. (Really, the best way to do it... which still wouldn't be excepted would be to use a completely fictional product with finctional indivudal parts. Like widgets... or well not widgets since software designers have annoyingly coopted the term widget. Maybe talking about Spacely Sprockets and Cogswell Cogs or something.)
What I WOULD do is look up research and find existing data, and make a graph based off that. If they couldn't find any such data they would simply just stick with explaining their point via words... with nongraph pictures.
For example that premium icecream comes in rectangular boxes with smooth edged instead of round cylinders because people are willing to pay more for rectangualr boxes with smooth edged because it exudes a "high class" feel, and in focus testing actually makes the icecream taste better! (Or people thinks it tastes better. Same difference really.)
Or point out in the past how often times a generation ago people would actually pay less for a device with more options.
Or just simply say "All this extra stuff costs extra money, and not everyone is going to care about every feature."