What can Sony do to compete with Xbox One on the non-gaming features side?

[Simulacrum]

Its funny since Ps3 was THE media center when it was released (and even more after Blu-ray won),now Xbox tries and will most likely succeed better than Ps4 in non gaming related stuff.But I think since they decided to name it Xbox One, many consumers will think it just a game console, no matter what we "pros" try to tell them...