Sony slashes profit margins on games business to just 2%

[Troll_Whisperer]

NiKKoM said:

Troll_Whisperer said:

Otakumegane said:
So we might see a price drop soon on Vita or PS3?

PS4 production and marketing mostly I guess.

it's marketing for the PS4


Earlier this week, Sony cut its profit margin target for the game business to 2 percent for the year ending March 2015 from 8 percent projected a year ago, citing expenses for promoting the new PS4 console for introduction by year’s end.
from Bloomberg

Anyway It's kinda crazy that they slashing it a whoping 2 weeks after announcing the 8%..

Well, at least a 2% profit margin at launch is better than losing billions. But yeah, strange that. Maybe they changed something suddenly regarding the launch.